The Eswatini Arts and Music Association (SWAMA) was established in the year 1978 and has over the past 40 years overcome so many challenges that the fruits of the association’s predecessors are starting to be indulged by the current generation of creatives. Having broadened its basis from just music to sectors like comedy and acting, SWAMA has lived up to its core purpose of growing and protecting the Kingdom’s artists, in the most creative and efficient ways. SWAMA; an association by creatives for creatives.