You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
- David Meerman
Having an app for your business or promotion or whatever it may be can be a game changing marketing tool to drive traffic and revenue. Types of Apps that can be developed:
APP DEVELOPMENT PROCESS:
Once you have the app up in the store, you can monitor all the analytics on the back side of it through iTunes Connect – how many downloads, how much income you are making, etc. There are lots of different ways to drive revenues with apps, including advertisements inside the app and being able to purchase through the app (in-app purchases). You can see everything happening. You can also have someone monitor this account the way you would have someone monitor your PPC or SEO campaigns so that you are always maximizing your traffic and revenue.
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